Launch of ‘eHalal.com’ widens halal market reach

Malaysia’s leadership in global Halal industry development reached another milestone with the official launch of a comprehensive commerce directory portal ‘eHalal.com’ supported by a worldwide Halal Trust Mark.

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The ‘eHalal.com’ portal supports several B2B, B2C, C2C and data pools for the sole purpose of promoting Halal products and services across all platforms covering trade, investments, SMEs and industry. The portal is expected to generate halal trade valued at RM300 million in its first year of operation.

The official launch by the Minister of International Trade and Industry Y.B. Dato’ Sri Mustapa Mohamed in the presence of former Prime Minister Tun Abdullah Ahmad Badawi was witnessed by more than 1,000 guests at a leading hotel in Kuala Lumpur Thursday night.

In his keynote address, Dato’ Seri Mustapa said, “Many countries are now looking at Halal as an emerging market force and an important value proposition, capable of contributing towards their national economies.”

“The 11th Malaysia Plan (RMK11) has set the e-commerce GDP contribution at 6.4 per cent (RM114 billion) by 2020. Eventually we hope to enhance contribution of e-commerce to GDP to match that of other countries such as the USA (35%), China (21%) and Taiwan (14%).”

Halal Industry Development Corporation (HDC), an agency under the Ministry of International Trade and Industry, Malaysia, has brought together 11 Halal e-commerce platforms under a single roof in the roll out.

The related parties in ‘eHalal.com’ include dindin.com from China with its Halal E-Mall covering the China market and beyond; 11 Street – a joint initiative between Korea and Malaysia through Celcom; Zilzar.com – an e-commerce Muslim lifestyle marketplace; Global Halal Data Pool – the first Halal data pool linked to 34 data pools worldwide; JOCOM – the first Halal compliment mobile grocery deliver service; Tiara TV – a B2C platform linked to the Interactive TV; Shopee – the first M-commerce; AmexMall – an e-marketplace builder for SMEs; and micro businesses lelong.my and kumoten.com.

Dato’ Sri Mustapa also urged SMEs to fully maximize the potential provided by e-Commerce platforms to widen Halal Malaysia market reach globally.

“MITI is leading the National E-Commerce Council to ensure a high level of coordination among regulators and provide an enabling environment for Micro and Small and Medium Enterprises (MSMEs).”

“For example, 99.5% of the 16,230 Malaysian exporters currently registered with MATRADE have their own web sites.  In addition, according to the Third Quarter SME Survey 2015 conducted by SME Corp last year, 12.3% of the 2,336 respondents have equipped their businesses with e-commerce and e-payment facilities as compared to only 7.1% in the first quarter 2014.”

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“Besides the Halal Industry Master Plan, which outlined the development strategies for the country, the Government has also provided the necessary infrastructure, incentives, policies and support services to attract investments and promote trade in the halal industry. The years of experience and wealth of expertise in halal makes Malaysia a unique and promising trade gateway for halal products and services.”

The minister added, “Indeed, halal products are even making inroads in non-Muslim markets around the world. It is a trend that has not gone unnoticed among non-Muslim nations such as Japan and Korea, which are producing and promoting halal-friendly products to attract more tourists from Muslim countries.”

Malaysia’s Halal industry agenda with extensive programmes and initiatives has gained worldwide recognition while enhancing the competitiveness of halal SMEs. The adoption of e-commerce amongst Malaysian SMEs will further expand market access for Halal Malaysia products and services within a borderless environment.