‘Halal Cosmetics and Personal Care: In Trend’ – over 100 Malaysian companies offering a wider choice, driving the Malaysia Halal brand

With more than 100 Malaysian companies producing Halal cosmetics and personal care products in Malaysia, there is now a wider choice in the Halal alternative for discerning consumers opting to be Shariah compliant or those preferring ethical and high quality merchandise, says Halal Industry Development Corporation (HDC).

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Leading brands Clara, Eversoft, Johnson & Johnson, Safi, Silky Girl, SimplySiti, and Shokubutsu took to the galleria to amaze and delight participants at the Halal Cosmetics and Personal Care: In Trend conference, creating waves at the Kuala Lumpur Convention Centre yesterday.

Malaysia’s strength in this industry is that the products are well regulated by agencies such as JAKIM which operate under Islamic Shariah principles, the Department of Standards and National Pharmaceuticals Control Bureau.

An approved Halal product brings with it the merits that it does not contain alcohol, is not tested on animals, and does not contain certain non-permissible animal-derived ingredients. They also meet stringent high quality standards that are clinical and hygienic.

Halal has not only attracted Muslim consumers but has today also drawn other young and professional consumers with a higher purchasing power and who have chosen to adopt Halal as their lifestyle. Halal for these trendsetters is their choice for products that are pure and clean, produced ethically and without causing harm to their environment.

While there had been common misconceptions about what constitutes Halal, recent awareness and understanding of Halal non-food consumer goods have shown a knock on effect for Halal cosmetics and personal care. A number of participants took the opportunity to network with the Halal manufacturers and ingredient suppliers to explore opportunities, to venture into new collaborations, to enter into business partnerships, and to source innovation through R&D expertise.

Over a thousand participants were in attendance. It was a day of valuable knowledge sharing as forums and grooming sessions were also organized.

Forums were held to deliberate emerging trends and the latest scenario for Halal cosmetics and personal care products with panelists Mohd Fakarudin Mas’od of Halal Hub, JAKIM; Zuraidah Abdullah of National Pharmaceutical Control Bureau, Ministry of Health; and Dr Puziah Hashim, a Halal Consultant & Trainer providing deep insights.

Special focus in knowledge sharing saw panelists Woo Kee Kang of Clara International Beauty Group, Amirullah Haji Abdullah of Mazaya Divine beauty, Datuk Haji Zainal Hazri Abdul Halim of Al-Meswak Al-Mu’min and Asyraf Datuk Seri Khalid of SimplySiti expounding on “Economy Behind Beauty”.

Regenerate Pennine Lancashire, The Cosmetics Company UK CEO Ms Salma Chaudry was also present at the conference to share business advice and support to enable organisations improve business performance by embracing new pathways via technology and innovation, through to patenting and protecting design.

Ms Chaudry’s current project involves supporting business, looking to take advantage of the Regional Growth a Fund. Her role requires a high level of due diligence assessment of financial history, including reviewing company accounts and future growth forecasts, developing a business growth strategy and advising on the procurement process. She was British Muslim awards 2014 winner for the “Business woman of the year” category.

Malaysian fashion designer Azura Azwa provided grooming insights while Sendayu Tinggi Holdings Noor Hayati Kamarzaman expertly demonstrated the application of Halal cosmetics.

For the first three-quarters of 2015, Halal export for Cosmetics & Personal Care Products stood at RM1.73billion, contributing 5.5% of Total Halal Export for Malaysia.